Becky Routley

Becky has been in consulting since 2007, prior to this she spent 17 years in Unilever in senior positions at local, European and Global levels within their Laundry and Homecare businesses. She also ran Unilever’s UK consumer insight function.

Outside work Becky is married with 3 young boys who try their best to interest her in the delights of football, cricket and golf… but she is steadfast in her belief that she does not possess a sporty gene in her body.

Becky enjoys many aspects of marketing particularly creating strong brand positioning and developing innovation ideas. However her main passion is actually marketing people – and developing a culture where brilliant marketers thrive.    

What she loves about consulting:
‘Being able to help clients make a change that leads to business results, and personal success for the client’

Becky is happiest consulting when:
‘Working closely with a client on a marketing culture change project, on how best to really win the hearts and minds of the marketing organisation.’

Favourite Triniti value:
‘Keep it straightforward. Clients need practical solutions that work, that are simple to explain to people, and are also easy to embed in the business.’