Hilary Strong

Hilary spent eleven years in marketing line management within the Foods Division of Unilever. As the Global Brand Director for Knorr Bouillon, she led category and brand strategy with a particular focus across the developing markets of China, Russia and Latin America. She was responsible for the global launch and marketing mix for Knorr Stock Pot, one of Unilever's most successful recent innovations and simultaneously launched into more than eighteen markets.

Keen to explore developing markets even further, Hilary left Unilever to relocate to Buenos Aires, Argentina. From there she has been consulting for nearly three years, immersing herself in consumer insight, global trends and all aspects of brand development. Hilary is passionate about building powerful brands, drawing inspiration from Latin American pace, pragmatism and creativity and applying it to regional and global client work.

 

What she loves about consulting:
'The chance to immerse myself in different brands and businesses. The opportunity to continually connect with consumers across a variety of ideas.'

Hilary is happiest consulting when:
'That moment when as a team you hit upon a genuine, credible and consumer relevant opportunity.'

Favourite  Triniti value:
'Love what we do. I genuinely see in every brief the potential for a brand to bring about change and to surpass consumers' expectations.'