Tony Kilbourn

Tony has a wealth of line management experience and has worked for Mars and GSK Consumer Healthcare in food, oral care and OTC pharmaceutical sectors. He has held responsibilities covering Asia Pacific, Europe and US.

He takes a total business approach to marketing to enable clients to plot a clear path from business strategy to in-market activation. He has a particular interest in competitive strategy: how to differentiate one’s branded product or service through clearer positioning, new features and benefits, or new claims and he is a fan of war-gaming as a tool to unearth nuggets of successful competitive strategy.

Tony is based west of London, is married, has 3 children and loves all types of sport.


What do you love about consulting?
'Working together with the client to craft winning strategies and plans.'

Tony is happiest consulting when:
'There is a real sense of collaboration on the journey of change.'

Favourite Triniti value:
‘"Keep it straightforward" - crystallising simple ways forward from seemingly complex situations.'